India-Based Value Creation
Creative development, IP, design systems and selected production activity.
Global Growth Strategy
A global market model built around flexible value creation.
Artivo's international strategy is designed to combine India-based creative and IP activity with exports, digital commerce and suitable production or fulfilment partnerships where commercially appropriate.
Operating Model
One creative system. Multiple routes to market.
Direct Export
Physical shipment from India where product economics and customer requirements support it.
International Production Partners
Local production for selected categories where it improves speed or cost.
Digital Commerce
Direct market access and rapid testing across regions.
Professional Projects
Potential relationships with designers, hospitality and institutional buyers.
Brand Expansion
Apply validated systems to additional categories and creative brands over time.
Priority Markets
Initial international focus.
United StatesPriority market
United KingdomPriority market
EuropePriority market
CanadaPriority market
AustraliaPriority market
Growth Principle
Do not confuse global fulfilment with outsourcing the company's core value.
Artivo's objective is to build creative capability, intellectual property, operating systems and value addition while using the most appropriate production and fulfilment route for each product and market.